Market Study for the Comprehensive Hydraulic Consulting Service of the Company Agringeniería in the GAM (Greater Metropolitan Area) During 2022

Abstract

A marketing and digital communication strategy was proposed in this project for Agringeniería during 2022; an entrepreneurship that brings assessment on matters of non-revenue water and hydraulics engineering focused on providing a contingency plan for customers who are affected by water rationing all over the metropolitan area in Costa Rica. For this, a descriptive investigation was implemented through developing a target market survey all over different potential customers. It was found that nearly 90% of the surveyed coincided on the need of advisory to minimize the water rationing impact and all the surveyed agreed to the idea of implementing a contingency plan at their home or business. Considering the results collected through this investigation, the marketing and digital communication strategy was properly oriented to the market conditions and customer needs. A social network profiles such as Facebook and Instagram were designed within the budget required and it is strongly recommended to design a website.